Contextual Advertising Manager (Google Adwords) - Manager Setting up Google Ad: Planning, start and optimization of contextual advertising campaigns in Google Ad. Targeting setting. Keywords - Selection of keywords, Selection of stop words. Ads - Writing of advertisements (English). Budget management, bid control. The analysis of behavior of visitors and an estimation of profitability of advertising campaigns. Web Analytics Analysis. Work with the site, analysis and preparation of recommendations for finalization and content for the effectiveness of the advertising company

SMM (Social Media Marketing ) - Manager Promoting the company and products in social networks. Crowd marketing: posting feedback about the company, managing the reputation of the brand, working with negative reviews and comments. Placement of ads and building up a reference mass for the company's website. Search and preparation of content for SMM. Preparation of text, photo and video content. Communicating with bloggers and conducting co-marketing advertising campaigns. SMM - promotion. Maintenance of 11 company accounts. Filling the site with content. Copywriting texts for social networks.

Maintaining an advertising contextual media company in Yandex, Google and partners. Traffic creation. Traffic analysis. Correcting data Responsibilities: Registration of the site in search engines, reference books, catalogs, placement on maps, thematic sites; competitive analysis; creation of a semantic core for advertising campaigns (the development of a semantic map takes place in XMind); installation of site visitors counters and setting up site traffic statistics; creating intersection groups for parsing, parsing, working out minus, cross-minus, setting up advertising campaigns for clients' tasks, using bid automation (bids) or partial automation (saving time for employees and the organization's budget), creating an advertising campaign with individual study of keywords (1 key phrase - 1 ad group, if A / B testing is not used); resolving issues with moderation, checking the site for Usability. Creation of advertising campaigns in Yandex: search (for mobile devices, for stationary devices, for mobile applications), YAN - in the Yandex advertising network (Graphic and text-graphic), retargeting, Ya. Audience. Setting goals for Ya. Metrika and tracking statistics for Ya. Metrika and Ya. Direct. Placement in the services of the site search engines and much more. Work with programs: XMind, KeyCollector, DirectCommander, MOAB, MS Exell, MS Word, Photo Editor Pro, Photo Director, Photo Grid, Wordstat.

Contextual Advertising Manager (Google Adwords) - ManagerContextual Setting up Google Ad: Planning, start and optimization of contextual advertising campaigns in Google Ad. Targeting setting. Keywords - Selection of keywords, Selection of stop words. Ads - Writing of advertisements (English). Budget management, bid control. The analysis of behavior of visitors and an estimation of profitability of advertising campaigns. Web Analytics Analysis. Work with the site, analysis and preparation of recommendations for finalization and content for the effectiveness of the advertising company

Carrying out marketing research to determine the target audience, Drawing up portraits of CA (Target audience), Analysis of the presence in the Internet of the brand space, Analysis of the competitive environment

Typography (Polygraph) / computer design, engineer

Netology Certification, Internet marketing

Completo, Кейсы SEO&Marketing: оптовые поставки лояльных клиентов